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Data-informed Alumni Engagement Culture: Creating the Road Map

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NSPA Webinar On-Demand

Alumni engagement can be a huge part of increasing the impact of our scholarship programs but how do we measure and quantify that impact? Learn from two long-time scholarship providers on how they have created a variety of initiatives & programs to increase alumni engagement and then developed a data driven culture that informs their work and helps to tell their story. We will share about our engagement strategies, our data and evaluation journeys, and how we utilize metrics and evaluation to continue to strengthen our alumni engagement.

Takeaway 1: Learn about a variety of engagements strategies you can implement.

Takeaway 2: Learn now to start building a data culture for your team around your alumni initiatives

Takeaway 3: See how we utilize data to inform future initiatives/programming and tell the story of our alumni impact

This presentation ranked among the top sessions at the 2023 Conference and we're delighted to offer it virtually to the entire NSPA community.


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Presenters

presente

Carolyn Norton

Senior Manager, Alumni and Community Engagement
Coca-Cola Scholars Foundation  

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Floyd Pierce

Alumni Engagement Manager
Boettcher Foundation 


Carolyn Norton has been part of the Coca-Cola Scholars Foundation since 2001, working with their 6,700+ Coke Scholars and alumni around the world to carry out their strategic initiatives of increasing engagement and connectedness among the community, tying them back to the Scholars Foundation, Coca-Cola system, and each other and finding ways to measure impact. Among many other things, Carolyn oversees CCSF's alumni networking platform and implements engagement opportunities that enrich the lives of their alumni. She also provides oversight of the Alumni Advisory Board, helping to align their goals with the Foundations' strategic priorities. She spends a big part of her time as an event planner, "super-connector," engagement specialist, and consultant to other scholarship organizations looking to grow their alumni program.

Floyd Pierce As the Alumni Engagement Manager, Floyd is responsible for creating and overseeing Boettcher’s alumni engagement strategy. Through building intentional relationships and connecting alum with opportunities, Floyd’s goal is to keep Scholars connected to the foundation and support them in all stages of their lives.

Before joining Boettcher, Floyd worked in the investment and finance industry for over five years. Despite knowing that he wanted to leave the investment space early on, Floyd earned his Chartered Financial Analyst (CFA) designation because he loves learning. After earning this designation, he briefly worked as a senior financial analyst at a firm that audited royalty fees for media & entertainment companies.

A native Coloradan and 2013 Boettcher Scholar, Floyd attended the University of Colorado at Boulder. During his time at CU, he served as the drum major of CU’s “Golden Buffalo” Marching Band, a position he considers to be the best leadership position that he has ever held. Shortly after graduating, Floyd lived out his life’s greatest dream as he appeared on the 29th and 31st seasons of CBS’s Emmy-winning reality show, The Amazing Race. Those that are curious can stream his seasons on Hulu and Paramount Plus.

  • FREE for NSPA Members

  • $79 + Credit Card Processing Fee for Non-Members. If you are not paying by credit card, please use "CC_Promo" to remove this fee

  • If you apply for NSPA membership within two weeks of this recording purchase, the cost will be applied toward your membership. Use promo code NSPA_Webinar when applying.

When you complete your purchase, you will receive a PDF with the following content:

  • link to the recording & transcript
  • slides
  • takeaway resources (if any)

This program was made possible by the annual dues paid by over 2,400 NSPA members from higher education institutions, college access & success organizations, and industry partners across North America and beyond. Not a member? Join TODAY to gain access to member-only benefits like these webinars and on-demand recordings and help fund more content for the scholarship provider community!

If you apply for NSPA membership within two weeks of this recording purchase, the cost will be applied toward your membership. Use promo code NSPA_Webinar when applying.

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