Start Up Program Management Program Enhancements  Accountability


Toolkit Welcome

Program Evaluation Overview

Reporting to Stakeholders

Starting a Program Evaluation

Data Tracking

Tutorial on Assessment Plans

Program Renewal Through SWOT Analysis

Reporting and Records Retention


 Reporting to Stakeholders

Stakeholders are eager to hear about results of scholarship programs. Reporting on student success can take various formats, depending on the goals of the program. The scholarship success reporting should be a part of a larger communications plan within the organization, and the provider should seriously consider the intended, and possibly unintended, consequences of sharing results. Will the results affect students personally? Will the findings inform public policy? Could someone easily misinterpret the results of the program? Can the results be shared across time over multiple media? The following types of reporting and considerations might help providers determine how best to release information about their program’s success:

Traditional Annual Reports

Serve as a culminating document that combines inspirational with financial and strategic information; may be required by some funders; may be ignored by a more general population.

Evaluation Reports

Dive deeper into program efficacy and document the progress toward stated goals; can combine qualitative and quantitative findings; can focus on whole program or one aspect such as “alumni satisfaction”; timely, of interest to others who may view the program as a best practice or replicable program.

Status Reports

Monthly, quarterly or semester communication that gathers program data and distributes it closer to real time, compared to annual report or evaluation; may provide a solution to inform the stakeholders of providers who do not conduct formal evaluations.


Could be derived from any of the above but are distributed as snapshots or segments of the findings; can be released to highlight aspects of the program that might get lost in larger documents; might be better suited for micro-media such as Facebook updates or Twitter updates with links to longer documentation.

Video Reports

DVDs or highlight reels of the year can be shared with important constituents; can be used to historically document the program in a visually appealing way; can also be released in micro reports on YouTube or other media-sharing sites.


High-quality testimonials can be incorporated into other types of reporting and lend credibility to the cause; less formal, as opposed to highly produced, testimonials may seem more “real” to a skeptical audience.

Of course, social media has created ample opportunity for student-generated feedback, and providers may find they are struggling to maintain control over their messages and media. With more organic reporting, students or stakeholders may release information about past events, findings, or program status, and they may use their own networks to distribute information beyond what the provider originally envisioned or intended. The result is that providers may need to act more nimbly than they did in the past to monitor and react to who is saying what about their programs.

Source: Stezala Consulting, LLC 



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